Akshaya Tritiya, the third day of the bright half of Vaisakh, is considered one of the four most sacred days of the year.The word Akshaya means that which never diminishes - hence beginnings made or valuables bought on this day are considered certain to bring luck and success. All over the country people celebrate weddings, plan new business ventures, long journeys and other events on this day. Like Diwali and other auspicious occasions this day too is reserved for buying gold and other assets. On this day jewellers keep their shops open well into twilight time to entertain buyers.
Akshaya Tritiya or Akha Teej is traditionally the birthday of Parashurama, the sixth incarnation of Vishnu. According to the puranas he reclaimed land from the sea along the west coast of India by his valour. Hence, even today Goa and teh Konkan are called Parashurama Kshetra. He then settled 96 select families there, called Shahanavkuli Brahmins, who have said to have created the cultural heritage of this part of India.