At the beginning of April, people of Kerala begin their search for the best elephants in the state. Each temple in Kerala sends a procession of decorated elephants to Trichur to participate in the Pooram festival.

Started in the 18th century by the royal family of Cochin, this festival requires great effort and time. The jewellery for the elephants is specially designed. On the forehead is the traingular netti pattom.There is also a jewelled frame for the idol of Shiva, an ornamental silk umbrella, a peacock feather fan, a metal bell necklace and anklets.

The decorated elephant groups face each other while drums and nadaswaram create a crescendo of music. The festival which honours Vadakkunatha Shiva ends with a spectacular display of fireworks.